Depth report on catering industry: the future of Chinese catering industry from the perspective of A
in 2015, the U.S. restaurant industry reached an annual income of $709 billion 200 million, the number of employees reached 14 million people, the largest in the world. McDonald's, Starbucks as the representative of the United States catering enterprises in more than 100 countries around the world opened a branch. In 2015, the U.S. Food and beverage industry accounted for 47% of food consumption. The U.S. Food and beverage market concentration is high, in 2014 the United States alone McDonald's a sales revenue reached 5.33% of the overall restaurant industry. In 2015, the U.S. Food and beverage industry accounted for 47% of the total household food consumption, while in 1955, the food and beverage industry income accounted for only 25% of the residents' food consumption, and changes in consumer habits promoted the rapid growth of the U.S. Food and beverage industry. From 1970 to 2014, 44 years, the United States catering industry compound growth rate of 6.65%.
The American restaurant industry can be divided into two parts: commercial catering and non commercial catering, while the main commercial catering enterprises are divided into full-service restaurants, limited service restaurants and bars.
The development process of American restaurant industry: from primitive traditional food and beverage, fast food represented by chain fast food, to fast and leisure representative new catering
We divide the development stage of the American catering industry into three stages: the traditional catering stage, the modern catering stage and the emerging catering industry stage. The traditional food for stage city population insufficiency and the Puritan cultural tradition, the catering industry output value is very low, to the stage of modern catering industry, promote and increase the income of the traffic and the increasing population, the city more convenient to change consumer habits so that increased demand for food and beverage industry. In addition, the cultural influence of the two World War on America and the progress of technology and management concept made American fast food formally on the stage of history. The baby boom generation plays an important role. They are both the biggest consumer group of American fast food and the main staff of American fast food. As the economy grew and incomes rose, Americans began to weary of American fast food that represented industrialization, standardization, and cheap quality. Changes in population structure have contributed to changes in the restaurant industry. The millennials, who account for 1/4 of the U.S. population, are eating out more frequently, and their preferences for food are also significantly different from those of the previous generation, and are more willing to use the Internet APP of the food and beverage category. Americans are starting to pursue healthier, healthier foods, more nutritionally balanced combinations, food ingredients, processed &ldquo, industrialized &rdquo, and customized food flavors. In line with these requirements, such as Chipotle quality fast casual restaurant in the capital market touted.
The future of China's catering industry: at present, the output value and concentration are very low, and it has great potential to benefit from the increase of residents' income and the process of Urbanization
The concentration of China's catering industry is much lower than that of the United States, and the output value of the industry is still lower than that of the United States, and the catering giants have not yet been born on the market. We believe that in the future, China's population growth, urbanization rate will gradually increase and changes in consumption habits will lead the future development of the catering industry. In China's food and beverage cuisine, we are relatively optimistic about the pot industry. Hot pot industry stores most, the audience the most extensive, while for standardization and large-scale operation, has the birth of Chipotle class leader of the soil. Sipping Xiabu optimizes the traditional Hot pot, the Hot pot into a fast casual dining, cheap, health. Submarine fishing has transformed the service and management of the traditional chafing dish, providing a high quality user experience and creating a more entertaining image of the catering industry. Sea fishing and sipping Xiabu production and procurement through centralized management, to control the product quality through the logistics system of transportation stores to shop. Both sides have entered the hot pot takeout O2O industry to expand their brands after a substantial increase in the number of stores.